Privacy Policy Information

Amy's Pampered Pooches

Last updated: 4 November 2026

At Amy's Pampered Pooches, I take the privacy and protection of my customers' personal information seriously.

This Privacy Policy explains how I collect, use, store and protect personal information in accordance with applicable UK data protection legislation, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Data Controller

The person responsible for collecting and processing personal data is:

Amy Parkinson
Trading as Amy's Pampered Pooches
Sole Trader

The Thatched Cottage
8 Norfolk Street
Wisbech
Cambridgeshire
PE13 2LD
United Kingdom

Telephone: 07958 100337
Email: amyspamperedpooches@gmail.com

2. Personal Data Collected

Depending on how customers contact or use the business, I may collect:

Customer information: Name, telephone number, email address and postal address where provided.

Dog information: Name, breed, age, health conditions, allergies, medication, behaviour, coat condition and grooming requirements.

Appointment information: Dates, services requested, grooming history, cancellations and rebooking information.

Financial information: Payments, invoices, outstanding balances and transaction records.

Client paperwork: Signed grooming disclaimers, consent forms and relevant service agreements.

Photographs: Images of dogs where permission has been obtained for promotional use.

Communications: Messages received by telephone, email, social media or website enquiry forms.

Website information: Technical information processed when visitors use the website.

Information is generally collected directly from customers when they make an enquiry, book an appointment, complete paperwork or communicate with me.

3. Purpose for Collecting Personal Data

I collect and process information to:

Respond to customer enquiries.

Arrange, confirm and manage grooming appointments.

Contact customers regarding bookings or services.

Provide safe, appropriate and personalised dog grooming.

Maintain grooming records and signed consent forms.

Record payments and manage outstanding fees.

Administer cancellation and appointment policies.

Maintain accurate business records.

Meet applicable legal, financial and tax obligations.

Use approved photographs for business promotion.

Maintain the security and functionality of the website.

I only seek information that is relevant to providing my services or meeting my business obligations.

4. Legal Basis for Processing

Personal information is processed under one or more of the following lawful bases:

Contract: Where information is necessary to arrange and provide grooming services or manage appointments and payments.

Legal obligation: Where information must be retained for accounting, tax or other legal requirements.

Legitimate interests: Where information is reasonably necessary to maintain accurate grooming records, manage the business, communicate regarding existing appointments or protect the interests of the business and customers, provided these interests do not override individuals' rights.

Consent: Where consent is required, including for particular promotional uses of photographs or optional marketing communications.

Customers can withdraw consent at any time by contacting me. Withdrawal will not make earlier lawful processing unlawful.

5. Client Record Cards and Data Retention

Client record cards are maintained while customers continue using Amy's Pampered Pooches.

Client record cards are retained for 12 months following a customer's last grooming appointment.

After 12 consecutive months without an appointment, records will be reviewed and securely destroyed or deleted, unless there is a valid legal or business reason to retain specific information for longer.

Financial and tax-related information is kept separately where required. HMRC generally requires relevant self-employed business records to be retained for at least five years after the applicable 31 January tax-return deadline.

Enquiry messages and other administrative records are kept for as long as reasonably necessary for the purpose for which they were collected and are periodically reviewed.

Records relevant to an outstanding payment, complaint, legal dispute or other legal requirement may need to be kept for longer.

6. Storage and Security

I take reasonable steps to protect customer information against unauthorised access, loss, misuse or disclosure.

Paper and electronic records are to be kept securely, with access limited to those who genuinely need the information to operate the business or provide an authorised service.

Records are securely destroyed or deleted when no longer required.

7. Sharing Personal Information

Personal information may be shared with service providers where reasonably necessary to operate the business, including:

IONOS, as the website hosting and website service provider.

Relevant email, communications or payment service providers where used.

Professional advisers or relevant authorities where legally required.

Only information reasonably necessary for the relevant purpose will be shared.

If any service provider transfers personal information outside the UK, appropriate data protection safeguards must be in place.

8. Photographs and Marketing

Photographs of dogs may be taken during or after grooming appointments.

Where permission has been obtained, suitable photographs may be used on Amy's Pampered Pooches' website, Facebook, Instagram or other promotional materials.

Customers may withdraw their permission for future promotional use by contacting me.

Any separate marketing emails or messages will be sent only where permitted by applicable data protection and electronic marketing rules.

9. Website Hosting, Analytics and Cookies

The website is created and hosted using IONOS MyWebsite Now.

IONOS MyWebsite Now itself does not use cookies. However, the service includes IONOS SiteAnalytics, which processes technical website usage information for statistical evaluation and technical optimisation.

This may include browser and device information, pages requested, access times, referring websites and anonymised IP address information.

If additional third-party services are introduced, their privacy or cookie requirements will be reviewed and the website's privacy information updated accordingly.

10. Customers' Data Protection Rights

Under applicable UK data protection law, customers may have the right to:

Request access to their personal information.

Ask for inaccurate information to be corrected.

Request deletion of information where applicable.

Ask for processing to be restricted.

Object to certain processing.

Request data portability where applicable.

Withdraw consent where processing is based on consent.

These rights are subject to applicable legal conditions and exemptions.

To exercise a right, please contact Amy's Pampered Pooches using the details above.

11. Data Protection Complaints

If you have concerns about how your personal information has been collected, stored or used, please contact me using the details above.

I will acknowledge a formal data protection complaint within 30 days, investigate the concerns appropriately, keep you informed and provide an outcome without undue delay.

You also have the right to complain to the Information Commissioner's Office (ICO), the UK's independent data protection regulator.

Website: https://ico.org.uk
Telephone: 0303 123 1113

12. Changes to This Privacy Policy

This Privacy Policy may be updated to reflect changes in business operations, website functionality or applicable data protection requirements.

The latest version will be made available on the Amy's Pampered Pooches website.